Bettylicious is a vintage swimwear store, selling highwaisted bikinis, halter neck swimsuits in vintage prints, inspired by Esther Williams and celebrated the feminine curve ‘The home of simply swell swimwear!’
The American Pin-up culture and the artwork of the time inspired the original painted pin up style artwork we created. The female character formed the core focus of the brand for web and print promotion. To complete the brand art directed photos of pin up models on be achy backgrounds are complimented with retro tiki typography. Divine darling!