Bettylicious is a vintage swimwear store, selling highwaisted bikinis, halter neck swimsuits in vintage prints, inspired by Esther Williams and celebrated the feminine curve ‘The home of simply swell swimwear!’

The American Pin-up culture and the artwork of the time inspired the original painted pin up style artwork we created. The female character formed the core focus of the brand for web and print promotion. To complete the brand art directed photos of pin up models on be achy backgrounds are complimented with retro tiki typography. Divine darling!



Anja from Bettylicious comments

“The branding, responsive website and fabric design exceeded all of my very high expectations. I have worked with many designers in the past but none has been so on the ball, reliable as well as creative. The most important thing for me in a designer however is that they are able to translate a brief into an amazing visual. Flipside is amazingly creative and has managed to do this almost immediately. I can recommend Flipside highly, any questions let me know and I’m happy to elaborate.”






Identity design / Brand development / Illustration / Character development /  Bespoke typography / responsive website design / Content management system