Pier 42 rebrand
‘Pier 42’ is an On-Licence wine brand, sold in hotels and sports clubs such as golf clubs. Coors appointed us to freshen up the existing range. Working closely with the marketing manger at the Coors brewery, with developed a number of label concepts based on nautical and seaside themes. Colour differentiation had to be considered for all concepts together with bar visibility. The retro etchings with clean bar visible type came out the clear winner.