From the way you talk to customers, to the products and services you offer, everything should be consistent with your brand strategy and identity.
- Understand who you are:
Before you create a brand, it’s important to know what makes you unique and special. What are your strengths, values, and personality traits?
- Research your competition:
Look at what other brands are out there that are similar to yours. What do they do well? What can you do better?
- Define your brand strategy:
This is like a roadmap for your brand. What is your brand promise? Who is your target audience? What is your brand personality? What is your tone of voice?
- Design your brand identity:
This includes creating a logo, choosing colours and fonts, and developing a visual style that represents your brand.
- Launch your brand:
Once you have your brand strategy and identity, it’s time to launch your brand. This means creating a website, print promo, social media pages, and any other marketing materials you need.
Starting a new brand, or looking to audit your existing brand? We’d love to chat!
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